by Tammy Gerrety | Aug 5, 2021 | General
_Shifts May – June, 2021 From helping brands understand how they can help Aussie women feel more safe, to why jumping on the NFT bandwagon needs to be done now. Our May/June edition of _Shifts is a new collection of trends and creative comms activity, we hope...
by Tammy Gerrety | May 3, 2021 | General
Gaming the System | Interactive video for B2B Audiences By James Kean HerdMSL worked with world-leading payments company, Adyen, to launch an interactive ‘choose- your-own-adventure’ style video campaign. The aim was to help retailers step into their customer’s shoes...
by Tammy Gerrety | Apr 1, 2021 | General
_Shifts Mar – Apr, 2021 In our latest release of _Shifts we shine the light on audience insights and creative campaigns from around the world that relate to diversity and inclusion. From spotlighting why empathy matters to showcasing the value of leaning into...
by Tammy Gerrety | Feb 22, 2021 | General
Making a Splash with Reactive Content In October of 2019, terror gripped the nation. A mysterious jogger stopped multiple times throughout the month to defecate on the doorstop of celebrity PR mogul Roxy Jacenko, spawning national TV coverage and millions of reactions...
by Tammy Gerrety | Feb 17, 2021 | General
The COVID hangover & what it means for 2021 We all know 2020 did not go as planned. COVID shocked us, disrupted life and business and forced many of us to rethink the lives we live and what we value. 2021 has already been a mixed bag, and sometimes it can feel...
